Introduction of BUSINESS ADMINISTRATION Major
Training Major: BUSINESS ADMINISTRATION
1. Program Code: 7340101
2. Degree Title: Bachelor of Business Administration
3. Program Duration: 3.5–4 years
4. Mode of Study: Full-time formal education
Overview
Business Administration is a major within the field of business that focuses on the management processes of enterprises or organizations. The program includes three concentrations: Enterprise Management, Marketing Management, and Digital Business.
The training program provides students with both foundational and advanced knowledge in enterprise management, marketing, and digital business to prepare them for managerial roles.
Graduate Outcomes – Knowledge and Skills
Soft skills: Teamwork, presentation, business communication and negotiation, creative and critical thinking, and personal financial management.
Professional and vocational skills:
Ability to draft and implement international business contracts.
Manage corporate financial health.
Build marketing strategies and business development plans.
Explore and establish entrepreneurial ventures.
With additional training, graduates may work in accounting or banking.
5. Specializations within Business Administration
Enterprise Management:
In addition to core knowledge in enterprise management and business strategy, students will learn about:
Project management
Production management
Sales management
Financial management
Integrated marketing communications
E-commerce
Marketing Management:
This specialization offers systematic and modern training in marketing, including:
Market research
Customer relationship development
Product distribution design and strategy
Pricing and promotion
Brand building and event organization
Key subjects: Marketing Management, Sales Management, Consumer Behavior, Product Management, Pricing Strategy, Distribution Channel Management, Service Marketing, Integrated Marketing Communication, E-commerce.
Digital Business:
A hybrid specialization combining:
Information Technology
Traditional Business Administration
Big Data Analytics
Digital Marketing
This concentration helps students use IT, the internet, data analysis, and digital marketing to enhance operations, reduce costs, accelerate data processing, and deliver immersive customer experiences—creating new value across industries.
6. Career Opportunities
Enterprise Management:
Graduates may work in:
Business departments (sales, planning, marketing, customer service)
Strategy and project teams
Start their own businesses
Marketing Management:
Potential roles include:
Business data analyst
Digital marketing staff
Fintech specialist
Marketing manager
Online sales director
E-commerce director
Digital Business:
Graduates may pursue:
E-commerce director
Online sales director
Business data analyst
E-commerce specialist
Digital marketing officer
7. Advantages of Studying at HNMU
Opportunity to pursue a second major (dual-degree program) in fields such as English, Chinese, Law, or Economics.
Career-oriented, applied training with 30% of the curriculum delivered through internships and real-world projects in partner enterprises.
Modern simulation classrooms for intensive practice and skill development.
Attractive scholarships for high-performing students.
Opportunity for graduate study at the Master’s and Doctoral levels.
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Contact Information:
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Official Facebook Group: https://www.facebook.com/groups/hnmu.edu.vn
Zalo OA – Hanoi Metropolitan University: 0986735072
